Most gemstones are minerals or rocks and occur in favored sites in the earth’s crust or in the gravels that result from the weathering of rocks. He saw how much people loved colored flowers, so he colored gems to gain power and control over mankind. Lastly, legend has it that the devil created colored gems. In addition, gems have long been associated with the signs of the zodiac and with the sun, moon, and planets. When Bacchus viewed the miracle, he repented and poured wine over the stone, staining it purple. Diana saw what was happening and transformed Amethyst into stone to rescue her from a violent death. Just at that moment along came the lovely maiden Amethyst, on her way to worship at the shrine of the goddess Diana. He announced that the first mortal to come across his path would be eaten by tigers. Bacchus, the god of wine and conviviality, was angry because of some slight against him and swore revenge. One such example is the legendary creation of the gemstone amethyst. Among Christians, symbolic gems represented the twelve apostles. Twelve gems that represented the twelve tribes of Israel were set in the breastplate of Aaron, the first high priest of the Hebrews. ![]() Yellow stones were believed to cure jaundice. Green ones were supposed to help the eyes, because green is a restful color. Red gems were supposed to help stop bleeding. The most expensive gemstones were thought to have the greatest curative powers. They were typically to be taken with water or herbal tea. In Europe during the Middle Ages, and even more recently in India, pharmacists sold powdered gems as medicine. Opal, for instance, was thought by some to bring bad luck, while others cherished it as a symbol of hope. The list of gem-related superstitions is long and sometimes contradictory. Ancient peoples believed that certain gems would protect them from misfortune, illness, and unhappiness. Gem lore is full of stories of gemstones with magic and symbolic properties. One of them was Shah Jehan, builder of the Taj Mahal. Names and dates carved on the gem show that it later belonged to five Indian rulers. He is better known in history as Tamerlane, the Islamic conqueror of much of central Asia and eastern Europe. In the 1300’s, the gem belonged to Timur Lenk and took his name. It was among the treasures brought from India to England in 1850. The 361-carat Timur Ruby is another striking dark red gem. Legend says King Henry V wore the gem in his helmet crown, and that it saved his life by deflecting a blow in the Battle of Agincourt in 1415. The grateful king gave him a dark red, irregular gemstone. In 1367, England’s Prince Edward, who was known as the Black Prince, helped a Spanish king win a battle. Both are set in the Imperial Crown of the British crown jewels. Take, for example, the Black Prince’s Ruby and the Timur Ruby. Some of these gems still exist, and their histories are a fascinating mix of fact and legend. In centuries past, royalty often owned the finest gems. For others, gems have been used to display wealth, status, and power. Gems have even been used as investments by some people. Gems have also been used for barter and medicinal purposes. Some of these reasons include the use of gems as beautiful decorative ornaments, religious symbols, and amulets and good-luck charms. People have treasured gems for many reasons throughout history. ![]() Finally, a suitable promotional campaign will be prepared for colored gemstones in an effort to increase their retail appeal. This will, of course, include identifying barriers that preclude consumers from purchasing gems as part of their jewelry collection. Another key focus will be on procuring insights and attitudes of customers towards gemstones. This understanding will be primarily obtained from interactions with both jewelers and industry experts. ![]() The overall mission of this project is to gain a better understanding to the challenges in marketing colored gemstones. It is this reasoning that creates such a complex industry. Since a large part of the value of a fine gem lies in its scarcity as a rare natural object, people are sometimes skeptical of jewelers for the fear of purchasing a laboratory product. Of particular interest is the ancient history of the colored gemstones and the difficulty in establishing guidelines in the market place. In short, we will attempt to explain how they are formed and where they are found. All the gemstones we so greatly treasure and admire come from various depths and locations in the earth’s crust. They have inspired myths, curses, and have even been used as medicine. Gemstones have long fascinated the human population. "Charting your course for a successful future"įabulous rubies, brilliant diamonds, huge emeralds, and other gems bring to mind images of beauty and great riches.
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